themes

The following issues will be addressed:

  1. Public policy management
  2.  Enterprises internationalization dynamics
  3. Turning culture clashes into culture flashes: challenges and solutions to intercultural management issues
  4. 'Born global Firms’ and international SMEs in a bi-regional environment
  5. Consumer behavior:  shifting from materialistic consumption to the quest for specific experiences
  6. Corporate social responsibility
  7. Production relations in the global value chains
  8. Bi-regional Energy collaboration: Challenges and Opportunities
  9. Management of occupational and technological risks

A selection of presented papers will be submitted for a special issue published by the International Management journal (IM). A collective book on the theme of the conference will also be edited. The papers presented for track 1 will be submitted, after a double-blind evaluation process, to Politiques et Management public and papers presented for track 8 can be submitted to a specialized journal.

 

Participation of PhD students and young researchers is encouraged.


1. Public policy management

Responsible: Profs. Jean-Michel Saussois - ESCP Europe and Pablo González - Universidad de Chile

Contacts: saussois@escpeurope.eu, pgonzale@dii.uchile.cl

  

The implementation of public policies is a complex process that is developed within the framework of public organizations subjected to specific regulations. Indeed, each country applies its own ways of solving problems that have become societal issues (fighting unemployment, holding down healthcare costs, balancing the powers of regions and fostering entrepreneurship…). Attention will be paid to the organizational constraints imposed by the implementation of public policies, while placing special emphasis simultaneously on the coordination between ministries or government agencies and time management problems, given that time does not have the same value for individuals involved in political circles and for people working within administrations. The types of contributions that are thus expected are the following: case studies showing various types of implementation; research bearing on the management of change (in relation to the impact of computers or any other innovation) and also on the evaluation of specific public policies. The empirical approach will resort to all disciplines: management, sociology of organizations or political science.

2. Enterprises internationalization dynamics

Responsible: Profs. Juan Enciso - EGADE Business School Tecnológico de Monterrey and Jean-Paul Lemaire - ESCP Europe
Contacts:
juan.antonio.enciso@itesm.mx, jplemaire@escpeurope.eu

 

This session explores the globalization processes implemented by Latin American and European companies within the framework of bi-regional relations and with the rest of the world. The session lends itself to multidisciplinary work on institutional, cultural and organizational factors that influence the ways in which globalization policies are designed and implemented within companies operating in the two regions. Due attention will also be paid to sustainable development issues (including regulatory aspects) and how companies respond to the increasingly pressing demands from national governments and civil society.

3. turning culture clashes into culture flashes: challenges and solutions to intercultural management issues

Responsible: Profs. Robert Wilken - ESCP Europe and Olivia Hernández-Pozas - EGADE Business School Tecnológico de Monterrey

Contacts: rwilken@escpeurope.eu, olivia_hdz_p@itesm.mx

This session adopts the perspective of firms in the context of an increasingly “global” economy. The starting point is the observation that deal-making between firms increasingly crosses borders. Also on an intra-organizational level (i.e., within a company), cultural diversity becomes ever more common.

Consequently, we are particularly interested in the various challenges associated with any kind of interaction between firms and members or representatives of firms that bring in different decision-making approaches and negotiation styles, or, more generally, different management tactics and attitudes or opinions about business relationships. Which problems arise when firms interact in intercultural environments (e.g., between South American and European firms; among interculturally mixed teams)? How can these problems be addressed, solved, or even avoided?

 

The geographical focus of this session is not restricted to intercultural settings between Latin America and Europe, although contributions with this specification are particularly appreciated. However, at least one of the two regions (i.e., either Latin America or Europe) must be considered. Moreover, there is a preference (but not exclusivity) for empirical papers (both qualitative and quantitative).

4. 'born global firms' and international smes in a bi-regional environment

Responsible: Profs. Sergio Postigo - Universidad de San Andrés and Miguel Palacios - ESCP Europe

Contacts: spostigo@udesa.edu.armpalacios@escpeurope.eu

  

There is no doubt that the topic of new international firms and ‘born global’ firms has been vastly explored in the field of international entrepreneurship. However, the subject would deserve further investigation, notably in relation to emerging countries and more particularly Latin America. The goal of this session is to assess state-of-the-art research in the field and to offer an insight into bi-regional relations between such types of firms. Contributions will be both theoretical and empirical.

5. consumer behavior: shifting from materialistic consumption to the quest for specific experiences

Responsible : Prof. Charlotte Gaston-Breton - ESCP Europe and Gabriel Alfonso Perez Cifuentes - Universidad de los Andes

Contacts : cgaston-breton@escpeurope.eu, gaperez@uniandes.edu.co

 

The economic model prevailing in Western countries, which is closely associated with the accumulation of material goods, is at present as strongly questioned as the belief that success and material well being are tantamount to a more productive society. Faced with such a radical reassessment, organizations and individuals are revising their priorities and looking for alternative models in order to achieve self-fulfillment and happiness. Companies are responding to this unprecedented need by offering brands that cater to the consumers’ quest for happiness (e.g. Dunkin Donuts’ “Don’t worry, be happy”, “Nivea Happy sensation” in Europe or Coca-Cola’s “Open happiness” worldwide). This session’s goal is to prompt participants’ reactions to consumer buying patterns in Latin America and in Europe.

 

Suggested topics for discussion: materialism in Europe and Latin America, the brand-consumer emotional relationship, individual shopping experiences, cultural differences in consumer satisfaction, the impact of economic and psychological variables on happiness, the role of social networks and the digital environment in well being, communication and consumers’ brand experiences.

6. corporate social responsibility

Responsible: Prof. Olivier Delbard - ESCP Europe and Adrian Zicari, ESSEC (France)

Contact: delbard@escpeurope.eub00265409@essec.edu

 

CSR (Corporate Social Responsibility) has become a powerful indicator of the globalization process currently shaping managerial practices. This concept originated in Anglo-Saxon countries, more particularly in North America in the early stages of its development. It has now extended to different cultural and regional contexts, resulting in alternative approaches - as illustrated for instance by the Francophone school, which is quite dynamic in the field.

As far as Latin America is concerned, a hybridization process of CSR seems to be developing, in which traditional philanthropic practices are being questioned under the pressure of international markets or more generally by managerial injunctions coming from North America or Europe.

 

The goal of this workshop is to take stock of such hybridization practices and related problems, in an attempt to outline the future specificities of CSR in Latin America. All approaches are welcome insofar as they address one way or another either the processes underlying this hybridization of CSR or the combined influences from North America, Europe and Latin America shaping sustainable development/CSR approaches within firms as well as in relation to their stakeholders.

7. production relations in the global value chains

Responsible: Prof. Jean Ruffier - DR CNRS, IAE, Université Jean Moulin, Lyon 3 and Hernán Manson - Senior Officer Sector Competitiveness at International Trade Centre (UNCTAD/WTO)

Contacts: jean.ruffier@univ-lyon3.fr, hmanson@gmail.com

 

Current economic and business relations between two regions like Latin America and Europe absolutely require describing and analyzing the global value chains in which Latin America and Europe converge.

 

In this session, communications focusing on the analysis of value chains involving the EU and Latin America will be welcome; the same goes for all theoretical investigations that help understanding value chain problems, particularly those that take into account such concepts as workers’ rights and sustainable development. Emphasis will also be laid on research work that shows how small and medium-sized producers can participate in an effective and sustainable fashion in Global Value Chains, either by joining several chains or by relying on traders and local public agencies, or even through other channels.

  

Alternative studies will also be welcome, in particular investigations showing how multinationals operating on the two continents manage their supply chain of commodities, how they deal with the quest for sustainability and the relations they maintain with officials in charge of public policies in an environment where the requirements of health and food safety impose increasingly strict constraints. 

8. bi-regional energy collaboration: challenges and opportunities

Responsible: Prof. Kostas Andriosopoulos - ESCP Europe, Alejandro Ibarra Yunez - EGADE Business School Tecnológico de Monterrey and Ernesto Badaraco - Instituto Tecnológico de Buenos Aires
Contacts: Mrs. Georgia Makridou, gmakridou@escpeurope.eu, aibarra@itesm.mx, epbadaraco@gmail.com

The meeting aims to provide a forum for researchers and practitioners to exchange ideas and to present new research results on the theory and modern practice of modeling, risk management, asset pricing and energy management, with a focus on energy modeling and regulation. The event will bring together government representatives, international organizations, financial institutions, energy corporations, law firms and top energy experts to discuss the current challenges and opportunities of the energy industry in Latin America and Europe. 

9. management of occupational and technological risks

Responsible: Claude Gilbert - FONCSI-CNRS and Jorge Walter - Universidad de San Andrés
Contacts:
  claude.gilbert@msh-alpes.fr, walter@udesa.edu.ar

  

Latin America-Europe relations in the field of workplace safety and technological security are quite interesting, as they have spawned both a long-standing cooperation and abundant joint research work. They feature such issues as technological transfer in connection with risk management in the parent company-subsidiaries relations. Expected contributions also include the dissemination and certification of new standards; cultural changes in the field of safety and the management of such changes; professionalization and skills development with respect to safety or violence; psychosociogical risks in the workplace. Although all the suggestions made cannot possibly cover the full scope of the subject, contributions on the design and implementation of new managerial tools will also be appreciated.